TEAM
Growth
COMPANY
Creative Milkshake
BASED IN
Global
Mirella founded Creative Milkshake and now leads growth across the Fieldtrip group. She has spent over a decade where performance creative and paid media meet, building the systems that turn creative supply into media performance for brands scaling on Meta, TikTok, and beyond. She writes for senior marketers about what actually moves the number: creative velocity, measurement that holds up, and the operational speed that separates good campaigns from scaled ones.
Areas of expertise
Performance creative, paid social, creator-led campaigns, demand generation, growth strategy, measurement
8 Best Agencies for TikTok Performance Marketing in 2026
Listicles & Rankings
16 min
10 Best Performance Creative Agencies in Europe for Scalable Growth in 2026
Listicles & Rankings
16 min
10 Best UGC Agencies in the UK - Top Picks for 2026
Listicles & Rankings
15 min
11 Best TikTok Shop Advertising Agencies: Expert Rankings for 2026
Listicles & Rankings
15 min
11+ Different Types of Media Buying to Consider in 2026
Paid Social & Performance Marketing
16 min
12 Health & Wellness Marketing Agencies in the US We’d Actually Recommend
Listicles & Rankings
16 min
13 Best TikTok Agencies for Brand Growth in 2026
Listicles & Rankings
15 min
15 Best B2B Influencer Marketing Agencies Driving Lead Generation in 2026
Listicles & Rankings
20 min
2026 Beauty Marketing Agency Report: The Top 10 Partners
Listicles & Rankings
15 min
Ad Creative Testing: Methods & Best Practices
Marketing Strategy
12 min
AI UGC Ads Explained: When They Work, When They Fail, and How to Test Them Safely
Industry Insights
12 min
Best 12 TikTok Advertising Agencies in Europe (2026 Guide)
Listicles & Rankings
16 min
Best 17 Fintech Marketing Agencies in 2026 - Award-Winning Creative Leaders
Listicles & Rankings
18 min
Best Meta Ads Agencies in the UK (2026) | Ranked by Performance
Listicles & Rankings
12 min
Best Meta Ads Agencies in the US - Top Picks for 2026
Listicles & Rankings
16 min
How to Run Paid Social Ads That Convert (Step-by-Step)
Paid Social & Performance Marketing
19 min
How to Scale Ads with UGC: The Performance Creative Playbook
Paid Social & Performance Marketing
16 min
How to Scale Facebook Ads Without Killing Performance
Paid Social & Performance Marketing
12 min
How to Scale Paid Social Without Killing Your CPA: 7 Proven Ways
Paid Social & Performance Marketing
12 min
Incrementality Testing for Paid Social: A Practical Guide to Proving Lift
Paid Social & Performance Marketing
12 min
Influencer Whitelisting Guide: How Performance Brands Turn Creators Into Ads
Marketing Strategy
14 min
Meta Ads Best Practices 2026: What's Working Right Now
Paid Social & Performance Marketing
15 min
Paid Social for Fintech: What Works, What Doesn’t + 9 Steps to Run Social Ads
Paid Social & Performance Marketing
14 min
Paid Social Strategies for High-Trust Industries in 2026
Paid Social & Performance Marketing
16 min
SaaS Paid Social Framework: How to Structure Campaigns That Actually Convert
Paid Social & Performance Marketing
16 min
The Complete Guide to Using TikTok Spark Ads for Paid Performance
Paid Social & Performance Marketing
14 min
The Only Ad Optimization Cheat Sheet You Need in 2026
Industry Insights
12 min
The Ultimate 9-Step Creative Testing Framework for Performance Ads
Paid Social & Performance Marketing
14 min
TikTok Ad Strategy: What Actually Works in 2026
Marketing Strategy
14 min
Top 10 London TikTok Agencies Helping Brands Win in 2026
Listicles & Rankings
14 min
Top 12 US Performance Marketing Agencies Turning Ad Spend into Revenue in 2026
Listicles & Rankings
16 min
UGC Ad Agencies in Europe: 10 Best Partners for Scalable Paid Social Growth in 2026
Listicles & Rankings
15 min
UGC vs Influencer Marketing: Key Differences & When to Use Each [+FREE Quiz]
Industry Insights
14 min
What Is a Brand Lift Study (And When It's Worth Running One)
Paid Social & Performance Marketing
15 min
Why Most Brands Fail at Creative Testing (and How to Fix It)
Industry Insights
15 min
Why Most SaaS Ads Don’t Convert (And How to Fix Them)
Industry Insights
18 min