“The quality of the creative work Creative Milkshake produces is truly top-notch. I’ve worked with many agencies in the past, and the difference in quality is clear. We saw significant growth in paid social since partnering with them—the data speaks for itself.”

— Duruo Zheng, Senior Performance Marketing Manager, iwoca

iwoca, a leading fintech company providing fast and flexible business loans, sought to scale its paid social performance while testing new creative concepts on Meta.

Creative Milkshake partnered with iwoca to design and deliver a creative strategy that balanced innovation with scalability. The collaboration focused on producing high-quality assets that aligned with iwoca’s performance goals and customer journey, delivering measurable impact across Meta platforms.

The partnership included:

• Creative Strategy Development: Building data-driven ad concepts designed to perform on Meta’s feed and Reels placements.

• Asset Production: Developing a suite of polished UGC-style videos that blended authenticity with iwoca’s brand tone.

• Testing Framework: Implementing a structured creative testing process to identify winning angles and sustain growth.