Expertise:
Creative Research & Strategy, Localization, Production, Talent Sourcing, Video Editing
“Continuously creating content for TikTok was a struggle for Body&Fit, and working with Creative Milkshake took that struggle away. They make sure they know all about your brand, which is really helpful in the process and reflected in the talents, scripts, and videos we received during the projects. Great communication, time management and good quality videos.”
– Loes de Jong, Paid Media Specialist
Body&Fit, a leading sports nutrition brand, was eager to expand its presence on TikTok but struggled with the continuous demand for fresh content. The existing strategy fell short of maintaining the high volume of creative output needed to effectively convert its target audience.
Creative Milkshake transformed Body&Fit’s TikTok content strategy by alleviating the burden of constant content creation. This collaboration resulted in:
Creative Strategy Development: Designing a series of both brand awareness and conversion campaigns that effectively communicated Body&Fit's message on TikTok.
Efficient Content Production: Crafting high-quality, versatile videos that could be adapted by altering hooks, callouts, or voice-overs to maximize output from a single piece of content.
Enhanced Brand Understanding: A deep dive into Body&Fit’s brand identity, reflected in the scripts, talents, and final videos that resonated with their audience.
Loes de Jong
Paid Media Specialist
46%
The partnership between Body&Fit and Creative Milkshake led to a significant increase in TikTok ad spend. While the focus was on brand awareness, not direct conversions, the collaboration sparked a new level of creativity within Body&Fit’s team. Creative Milkshake’s innovative approach to content testing and video adaptation enabled Body&Fit to optimize its TikTok strategy, driving greater brand visibility and engagement.















