Expertise:
Content Creation, Talent Management, Video Editing, Creative Research & Strategy
Sitting Pretty, a leading brand in high-quality halo hair extensions, sought to expand its presence in Australia, New Zealand, the US, and the UK. At the start of 2022, they needed a comprehensive creative strategy to fuel this expansion and drive engagement across these diverse markets.
Creative Milkshake partnered with Sitting Pretty to devise a robust, market-specific strategy that catered to the brand's unique needs and growth ambitions. The collaboration included:
Localized Content Creation: Creative Milkshake identified and partnered with the perfect content creators for each region, ensuring that the content was culturally relevant and engaging to local audiences.
Diverse Ad Concepts: A wide range of ad types and concepts were developed, focusing on finding evergreen winners that could be scaled across multiple platforms, maximizing reach and ROI.
Ongoing Strategic Support: Throughout the partnership, Creative Milkshake provided continuous feedback and refined the creative strategy to keep pace with market trends and audience preferences.
166%
185%
The collaboration between Sitting Pretty and Creative Milkshake resulted in a significant boost in the brand's global reach and customer engagement. By leveraging localized content and diverse ad strategies, Sitting Pretty successfully scaled its presence in major markets, achieving impressive growth and solidifying its position as a leader in the haircare industry.
