"Creative Milkshake brought a professional touch to our ideation and editing processes, enhancing the overall quality of our campaigns."

Clarence von Rosen, Co-founder

Napper, the innovative app helping new moms navigate baby sleep patterns, sought to amplify its digital marketing efforts to reach a broader audience of parents. While Napper succeeded with its existing strategies, it needed a partner to scale creative production efforts. 

Creative Milkshake collaborated with Napper to develop and execute platform-native and direct-response ads focusing on top-funnel performance and creative innovation. The partnership included:

• Creative Strategy Development: By reimagining UGC, Creative Milkshake helped Napper see the potential beyond the usual home-filmed content, exploring studio content that looks and feels native and aligns with the brand's premium positioning.

  
  

• Content Execution: Creative Milkshake’s professional approach to ideation and editing ensured that each piece of content was polished and on-brand, contributing to effective campaign delivery across various platforms.

  
  

• Performance Metrics: The partnership yielded strong top-funnel results, particularly in cost-per-click (CPC) and conversion rates from link clicks, improving ad spend efficiency.